Modern South African design

Africa Now is a company which imports and sells modern design and handicrafts from Southern Africa.

Our  focus concerns  products made from recyclable materials or which come from Fair Trade marked organizations. Fair Trade means that organisations pay good salaries and treat their staffs respectfully.

We have partial roots in Southern Africa, namely Mozambique. Through our website and our products, we will convey a more positive, nuanced picture of Africa than the one usually expressed by the media.

We always look for  the latest product trends. So we named our company Africa Now.  We avoid so-called typical African art such as wooden masks in order to counter stereotyped views.

Do get in touch with us if you have any comments about our website, if there is anything  you are missing from our online shop, or if you want to know more about becoming one of our retailers.  Please send your email to or

Africa Now  |  Södra Kungsvägen 65  |  181 32 Lidingö  |  Tel: +46-734-406 026  |  Email:  |  Org nr 969704-9949  |   © Africa Now 2009