Fair and beautiful go together!

Africa Now imports and sells fair African design and handicrafts from Southern Africa. Fair not only means fair production and environmental standards, but also signifies beauty.  

Good conscience

We cooperate with South African design companies which share our moral views.  Thus,  you buy beautiful new art with a good conscience, enabling our partners to hire Africans and give them an opportunity for a better life.

History reminds us

South Africa’s society and composition is still marked by the country’s history.  A shortage of material and money  led to a culture of reclamation as a guiding light.  Given unlimited resourcefulness and imagination, the traditions have been preserved and developed.

Not only certificates

Africa Now does not work exclusively with certified fair practice organisations.  That would limit the supply of our products.  At the same time, there are other organisations which work fairly, but for different reasons are not certified.  Nevertheless, we gathered all certified Fair Trade organisations and their products here. If you want to know more about what Fair Trade means, read here.



Africa Now  |  Södra Kungsvägen 65  |  181 32 Lidingö  |  Tel: +46-734-406 026  |  Email: lars@africanow.se  |  Org nr 969704-9949  |   © Africa Now 2009